IL2012: Big Data

From Overload to "Big Data", by Amy Affelt

Modified Garner's 3V to 5V characteristics of big data:

• Volume
• Velocity
• Variety
• Verification
• Value

The data is big, but the new uses for it and the insights gained from it are even bigger.

Hadoop, Splunk

Examples of big data apps. Interesting but also require buy-in from users to get the data.

Opportunities:

• Choose which data to track and use
• Cross correlate between sources
• Set the context
• Create deliverables
• Tell a data driven story with cool visuals