November 12, 2010

Another Car Like a Librarian

...Or something like that. With shades of the 2002 Honda ad, the new 2011 Volvo S60 is being compared to a "naughty librarian". At least they acknowledge it's a stereotype:
"You know the sexist stereotype. A supposedly shy, near-sighted librarian, who when given the chance, lets down the hair, doffs the glasses, and becomes the out-of-character 'naughty' librarian.  So by adding more performance, more athletic driving dynamics and less-boxy styling to its “'Naughtiest Volvo Ever' new-for-2011 S60, Volvo wants to throw off its stereotypically staid image and help accelerate the brand’s struggling sales."

Naughty, sexy, car, librarian - yeah, ok. Based on past on-the-spot polls at conferences, most folks don't mind being compared to a great car. Do you?

No comments: