Another Car Like a Librarian

...Or something like that. With shades of the 2002 Honda ad, the new 2011 Volvo S60 is being compared to a "naughty librarian". At least they acknowledge it's a stereotype:

"You know the sexist stereotype. A supposedly shy, near-sighted librarian, who when given the chance, lets down the hair, doffs the glasses, and becomes the out-of-character 'naughty' librarian.  So by adding more performance, more athletic driving dynamics and less-boxy styling to its “'Naughtiest Volvo Ever' new-for-2011 S60, Volvo wants to throw off its stereotypically staid image and help accelerate the brand’s struggling sales."

Naughty, sexy, car, librarian - yeah, ok. Based on past on-the-spot polls at conferences, most folks don't mind being compared to a great car. Do you?

Mercedes' Naughty Librarian Car

Well, it's been a while since we've had a comparison between librarians and cars. Thankfully, John Matras of the Phoenix Examiner has ended the hiatus, albeit in a sideways manner; I suspect most of us wouldn't mind being compared to a Mercedes-Benz!

In his "Road Test: 2009 Mercedes-Benz CL550 4Matic car review; Mercedes' naughty librarian" he brings up the "dowdy librarian type", and then says Mercedes has kind of been like that lately... "Good, solid, well-built and dependable, but with the sex appeal of a German banker in a dark-blue double-breasted pin-striped suit. With a watch fob." The rest of the article goes on to laud the changes in design and engineering that appear in the car.

I'd rather be a Mercedes than a Honda, you know.